Coaching Staff

Alex North-Head Coach/General Manager

Alex North, a native of Faribault, Minnesota, took over the Head Coach and General Manager duties of the New Ulm Steel in January of 2022 to finish the season.  At the end of that season, North was hired to continue in this role for the 2022-2023 season.

Coach North brings NA3HL and NAHL coaching experience as he was the Assistant Coach in both Mason City with the North Iowa Bulls and Lacrosse, WI with the Freeze. He then was promoted to the Assistant Coach role for the Coulee Region Chill of the NAHL.

North played high school hockey at Shattuck St Mary’s in Faribault, MN. His junior career started with the Bismarck Bobcats and the Alaska Avalanche of the NAHL, then finished with the Winkler Flyers of the Manitoba Junior Hockey League (MJHL).  North attended Saint Mary’s University of Minnesota in Winona, (MIAC) where he graduated with a degree in Sport Management in 2013. This is also where he met his wife Eliza. Alex and his wife now live in New Ulm.



Tommy Adams- Assistant Coach

Tommy Adams is entering his first Season as an Assistant Coach with the New Ulm Steel. A Plymouth Minnesota native Tommy has spent the last 6 years coaching hockey with an emphasis on coaching goalies. Prior to starting his coaching career Tommy played Junior hockey in Ontario and Alexandria (NA3HL).